
Mental performance coach helping competitive athletes build consistency through structured mental performance training.
Jazlyn Pipkins, known as Coach Jaz, is a mental performance coach and an Independent Mental Performance Center™ Licensee, certified in the Identity Forge Method™. She is also an educator, former fitness trainer, and athlete development mentor who has trained, coached, and mentored more than 1,000 athletes. As an athlete, she worked extremely hard, trained consistently, and did everything she could physically to improve. What she was missing was the mental performance coaching to handle nerves, fear, pressure, comparison, and the mental demands of competition. After an injury, she realized that mental performance training is not an option or an extra. It is a foundation of athlete development.
That realization followed her into coaching. While training athletes in the gym, Coach Jaz kept seeing talented, hardworking athletes who performed well in training but struggled to carry those skills into competition. Overthinking, fear, pressure, and low confidence held them back. She knew exactly what that felt like. It made her want to be the coach she once needed. Her mission is to help athletes compete with consistent confidence by developing the mind behind the performance, along with the body and physical skills.
Coach Jaz loves working with Mental Performance Center™ (MPC) because it gives her the community, accountability, professional development, structure, and practical tools to keep growing as a coach and to better steward her gifts and experience. Through mental performance coaching, athlete development, collegiate preparation, and partnerships with families, schools, clubs, teams, and athletic programs, she helps athletes build confidence, composure, resilience, leadership, and a strong identity. Her goal is to develop better competitors and better people beyond their sport.
I do not give pep talks. I do not tell athletes to try harder or believe in themselves more. I teach specific, trainable mental skills that change how athletes prepare, compete, and recover.
The athletes I work with learn how to manage pressure, reset after mistakes, and show up with confidence, not because they feel different, but because they have practiced the skills that create those outcomes.
Everything I do is built on the Mental Performance Center™ system: evidence-based, structured, and designed for real competition. Not theory. Application.


Tim is a former physician, entrepreneur, and performance specialist who excels at turning complex ideas into simple, teachable systems.
He leads the strategic development of the MPC methodology and coach training standards.

Ivan is a mental performance coach with deep experience supporting competitive athletes.
He focuses on developing confidence, composure, and preparation habits that directly translate into stronger performance.
every session has a purpose and a plan
the skills I teach are backed by research, not opinion
we work on real moments from real competition, not abstract concepts
I create a safe, judgment-free space for athletes to grow
you will know what your athlete is working on and how to help

"The position my son plays doesn't give you much room to unravel and MPC gave him the tools to handle that pressure. He has a reset routine that actually works and a calmness we hadn't seen from him before. His coaches brought up his leadership without us even saying anything. But what's surprised us most is how it's shown up away from football, the way he carries himself, how he handles hard conversations. He's not just becoming a better player. He's growing up."

"Carter has always been a competitive kid, but learning how to reset after mistakes has taken his game to another level. He stays locked in now, a bad shift doesn't turn into a bad period anymore. He's more vocal on the ice, more confident with the puck, and when he comes home after a tough game he actually leaves it at the rink. The biggest thing for us? He believes he belongs out there. That mindset shift has been everything."
Book a free 15-20 minute intro call. We'll discuss your athlete's goals, challenges, and whether mental performance coaching is the right next step.
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Mental Performance Center™
Independent Licensee Certified in the Identity Forge Method™
Mental performance coaching for competitive athletes.
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